Founded with a vision to service the burgeoning Canadian recreational cannabis retail space with purpose-built national sales, marketing and advisory business services. This emerging market is rich in manufacturing and technology services but there is a void within specialized sales and marketing services, required to propel new brands to mainstream success.

Cannavolve offers a choice of national or regional sales team field coverage, innovative, compliant marketing solutions and government cannabis board navigation. These are services complimented by leveraging analytical data and our extensive B2B experience.

Our clients are Licensed Producers, Licensed Processors and  cannabis accessory brands seeking a Canadian owned and operated sales agency to design & execute their retail route-to-market strategy and build a foundation for retail success.

The agency helps partner brands to navigate government networks, create a strong retail footprint and provides innovative solutions & exceptional customer service to build their brands. We supply our retail customers with an unequaled range of top quality Canadian cannabis adult use products across all categories from the most innovative companies in Canada.

Kye Melchert

Managing Partner

Founded Cannavolve in 2017 after a decade of experience executing successful sales and marketing strategies for major beverage alcohol brands, including Patrón Tequila, Rémy Martin Cognac, and Russian Standard Vodka. Kye oversees national sales strategies and business development for Cannavolve. He prides himself on the strong relationships he has built throughout the legal cannabis industry across retailer, LP and government board sectors.  Kye is an avid traveller, holds 3 passports and is based in Vancouver, BC.

Tara Sickavish

National Marketing Manager

Tara shares 18 years of sales and brand marketing experience with Cannavolve, as National Marketing Manager. She has traveled the world representing both international world-renowned wine brands and Canandian iconic wine brands, alike. With a diverse breadth of experience in the beverage alcohol sector she has adapted quickly to the cannabis space, imparting her skills and expertise managing multiple brands and devising innovative concepts and strategies for our brand partners. Solving problems & collaborating is where she thrives and loves to bring creative ideas to life. Working within all channels of marketing; Tara champions elevating your vision and brand to reach its full potential. Tara is based on the beautiful Sunshine Coast of British Columbia. 

Ben Fleckenstein

Regional Sales Manager - Prairies

Ben serves as our Provincial Manager for the Prairie Provinces and oversees data & insights nationally. Previously, an Area Manager for Canna Cabana, he’s spent more than a decade in information technology, servicing the financial services sector. In his spare time, Ben can be found teaching his daughters how to cook, while growing all kinds of plants, greens and veggies, whether it’s in his outdoor garden during the spring/summer or his custom-built Deep Water Culture hydroponics system during the winter. Visitors to Ben's home say that his living-room looks a bit like a jungle and his basement resembles a grow-op. Ben is based in Olds, AB.  

Mike Muni

Regional Sales Manager - Ontario

With over 20 years of retail store operations experience in the sporting goods and professional sports industry. Mike began his relationship with cannabis after a sports injury and has been intrigued about all that the beautiful plant has to offer, ever since. Mike joined the legal cannabis community in 2020. A natural transition into cannabis retail ensued and he worked to create and implement SOP’s, hiring and training, catalogue curation and day to day operations at High Tea. A move to the LP side of the business followed,  joining Shelter as National Sales Manager and now as Cannavolve’s Provincial Manager in Ontario.  He is based in Brampton, ON.

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