Founded with a vision to service the burgeoning Canadian recreational cannabis retail space with purpose-built national sales, marketing and advisory business services. This emerging market is rich in manufacturing and technology services but there is a void within specialized sales and marketing services, required to propel new brands to mainstream success.

Cannavolve offers a choice of national or regional sales team field coverage, innovative, compliant marketing solutions and government cannabis board navigation. These are services complimented by leveraging analytical data and our extensive B2B experience.

Our clients are Licensed Producers, Licensed Processors and  cannabis accessory brands seeking a Canadian owned and operated sales agency to design & execute their retail route-to-market strategy and build a foundation for retail success.

The agency helps partner brands to navigate government networks, create a strong retail footprint and provides innovative solutions & exceptional customer service to build their brands. We supply our retail customers with an unequaled range of top quality Canadian cannabis adult use products across all categories from the most innovative companies in Canada.

Trace Hanlon

Managing Partner - Ontario

Trace has worked in senior national management positions in consumer packaged goods and beverage alcohol for twenty years. Calling on every significant retailer from Canada’s East to West coasts and building collaborative partnerships along the way. Entrepreneurial, fact based and high energy, Trace was traditionally trained as a marketer with Unilever and made the transition to beverage alcohol industry seeing an opportunity to apply proven consumer packaged goods sales and marketing methodology, engage his passion to help businesses grow. Trace is currently on the board of directors for Canada Distillers and Brewers, founded by the Seagram family and is co-founder of management consulting company Evergreen Beverage Canada. In his downtime, Trace enjoys spending time with his family, being on the water in warmer months and skiing when the snow flies.

Lucien Davalan

Regional Manager - Quebec

Lucien is the founder of Maison Davalan, one of the first wine consulting firms in Toronto. As the firm’s leader, Lucien managed marketing portfolios for several French companies across Canada, including the promotion and sale of over 250,000 cases. In 2005, Lucien took the helm of Société Clément Internationale, leading the agency’s beverage alcohol work in Quebec. Lucien maintains very close relationships with the SQDC, and their parent institution, the SAQ. He is based in Montréal, QC.

Andy Armstong

Regional Manager - Atlantics


Kye Melchert

Managing Partner - B.C. & Alberta

Kye entered the cannabis space after years of experience executing successful sales and marketing strategies for major brands, including Patrón Tequila, Rémy Martin Cognac, and Russian Standard Vodka. He has a proven knowledge and understanding of the strategies required to succeed in both private and government retail channels. A keen follower of the evolution of cannabis products and culture, he monitors the emerging canna-business space with enthusiasm and focus. Kye is based in Vancouver, BC

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